Experiential design // Envsion 2020

Large-scale Experiential event design and strategy.

Below are the designs, from ideation to final execution, for a client-facing conference. Everything was completed and ready to launch, but then the pandemic struck.

Every year, the team begins working on the branding and themes for this client conference. The theme consists of two parts: the messaging topics for the event and the conference location. In 2020, the theme centered on "Connectivity" and "Momentum," and the event was held in Miami, Florida. The concentric circles in the design aim to convey a sense of movement. The colors chosen for these circles evoke a simplified image of a beach: aqua teal waters meeting sandy shores. Below is a sampling of the work involved, including pattern exploration and large and small-scale printed graphics for on-site displays.

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